Competitive Comparison: We don't have many competitors that have similar products to us, but we have found 2 products that are similar to ours and we will show that ours is the better product.
1.HydroBrush) One of our competitors is a product called HydroBrush, which is a larger brush and seems cheap at the price of $25.00, however; it is hard to carry around on the go, they only have one version of the brush, and lastly their product is focused toward men with hair growth problems. Our product has the advantage because our comb is lightweight and easier to carry around due to its size. Plus our product is cheaper, with the price of $15.00. It also seems like the materials and structure of HydroBrush are not that durable unlike our product.
2.Regrolix) Regrolix is a liquid dispensing hairbrush, the same kind of product as ours, but the brush is used for hair loss and scalp treatment. As we said before our product is portable, cheaper, and more durable than these liquid dispensing brushes. The solution that they have for they're product are not sold separately meaning that they're solution isn't as replaceable. We sell our tubes in packs of 10 separately at a very cheap price $5.00. 10 tubes may not sound like a lot for $5.00 but, one single tube filled with liquid/gel can last a month or two when in use.
Sourcing: Our partners Alibaba, Johnny B. Gel, and Kent combs are a great aid to us. They have supplied most of the materials that we needed to make the Travel Comb. Alibaba supplies the materials to make our product (specifically the ABS plastic), Johnny B. Gel is one gel company that supplies the gel, but there are other gel companies we plan to have partnerships with. The result of these partnerships can lead to sponsorships for our product.
Distribution Patterns: Consumers will be able buy our product at hair cosmetic shops, where the employees will introduce our product to the customers. When our product becomes more known and popular people will be able to purchase them at stores like Wal-Mart, Target, and etc.
Value proposition: Our product solves the problem for people who are always in a hurry and don’t have the time to comb and gel their hair. Our product solves that problem because it’s a comb that can dispense gel from the bristles.
Competitive Advantage: We plan to keep the advantage by sustaining a reasonable and fair price for our product to make our customers happy. We also plan to make other models of our product depending on the customers style of preference. Different versions of TravelComb will soon be available. We will continue building upon our product to make it even better than it is now.
1.HydroBrush) One of our competitors is a product called HydroBrush, which is a larger brush and seems cheap at the price of $25.00, however; it is hard to carry around on the go, they only have one version of the brush, and lastly their product is focused toward men with hair growth problems. Our product has the advantage because our comb is lightweight and easier to carry around due to its size. Plus our product is cheaper, with the price of $15.00. It also seems like the materials and structure of HydroBrush are not that durable unlike our product.
2.Regrolix) Regrolix is a liquid dispensing hairbrush, the same kind of product as ours, but the brush is used for hair loss and scalp treatment. As we said before our product is portable, cheaper, and more durable than these liquid dispensing brushes. The solution that they have for they're product are not sold separately meaning that they're solution isn't as replaceable. We sell our tubes in packs of 10 separately at a very cheap price $5.00. 10 tubes may not sound like a lot for $5.00 but, one single tube filled with liquid/gel can last a month or two when in use.
Sourcing: Our partners Alibaba, Johnny B. Gel, and Kent combs are a great aid to us. They have supplied most of the materials that we needed to make the Travel Comb. Alibaba supplies the materials to make our product (specifically the ABS plastic), Johnny B. Gel is one gel company that supplies the gel, but there are other gel companies we plan to have partnerships with. The result of these partnerships can lead to sponsorships for our product.
Distribution Patterns: Consumers will be able buy our product at hair cosmetic shops, where the employees will introduce our product to the customers. When our product becomes more known and popular people will be able to purchase them at stores like Wal-Mart, Target, and etc.
Value proposition: Our product solves the problem for people who are always in a hurry and don’t have the time to comb and gel their hair. Our product solves that problem because it’s a comb that can dispense gel from the bristles.
Competitive Advantage: We plan to keep the advantage by sustaining a reasonable and fair price for our product to make our customers happy. We also plan to make other models of our product depending on the customers style of preference. Different versions of TravelComb will soon be available. We will continue building upon our product to make it even better than it is now.