Strategic Niche Marketing: Our marketing is focused around men with hair and who are always in a rush to get their hair ready. Because our product includes gel and a comb it makes combing and styling hair quicker. With men use just a regular gel and comb to style they’re it takes longer, but with our product it will make it faster. In professional businesses, men are usually expected to look their best and presentable especially with their hair. So are product provides those needs for those kinds of men who need to look presentable.
Strategic Partnerships: We plan to have partnerships with Alibaba, Johnny B. Gel, and other hair cosmetic companies. Alibaba supplies the materials to make our product (specifically the ABS plastic), Johnny B. Gel is one gel company that supplies the gel, but there are other gel companies we plan to have partnerships with. The result of these partnerships can lead to sponsorships for our product.
Sustainable Competitive Advantage: We plan to keep our advantage by regularly updating our product so it can remain on top. We also plan to have special deals on our combs when buying them. Since our product is sold separately from the gel tube pack people can buy either one without the other. You don't have to buy both together. If someone want's to just buy the gel tube pack that has their favorite gel they can and if someone wants to buy the comb itself, they can. Either way we get money from both gel tubes and combs.
Market Segmentation: We know that men aren't the only demographic who use our product, women can also use our product to. Earlier we mentioned that our tubes don't have to have gel in them, they can also hold other type of liquid for hair use. So if a woman doesn't want to use the gel tubes we have other hair cosmetic liquids or they can purchase empty tubes that we sell so they can fill up the tubes with their desired hair product. Our combs as well come in different colors and versions to match each demographic's style.
Detailed Market Breakdown: In analyzing the hair care sales in the United States, our product falls in line with the hair styling/setting gel/mousse industry, this industry, in 2016, has made over 1,097.2 million dollars. This places us in that market.
Target Market Segment Strategy: Since our main demographic are men with hair and who are always in a rush, that is our main target. Men usually go to barber shops to get their haircut, so we will supply the barber shops with our product and introduce our product to the men getting haircuts.
Industry Analysis: Our competitors do have advanced liquid dispensing technology and more appealing look but, what they lack in is the pricing and package dealing. Since we sell both comb and gel tube packs separately we will be able gain more money in hair and fashion industry since it's a very large industry.
Website Market Strategy: We are marketing toward mostly men with hair. Men with hair would want our product because for example if your on the go and you need to put gel on and comb your hair at the same time, they could use our gel comb which you can apply gel on your hair through the comb and use the comb to comb your hair. You don't have to have gel in one hand and a comb in the other hand; you can have both in one hand. We will also start marketing toward women because some women use gel but we can also add other hair treatment liquids besides gel in the tube and we can also have different types of combs later on that fit your preference. We will be selling our products to sellers in large quantities and at these fashion stores we will collect half of the profits gained.Hair cosmetic retailers would be our first distribution because our product is part of hair styling, which would fit perfectly with hair cosmetic retailers. When our product becomes more known and popular we can distribute them to stores like Wal-Mart, Target, and etc.
Strategic Partnerships: We plan to have partnerships with Alibaba, Johnny B. Gel, and other hair cosmetic companies. Alibaba supplies the materials to make our product (specifically the ABS plastic), Johnny B. Gel is one gel company that supplies the gel, but there are other gel companies we plan to have partnerships with. The result of these partnerships can lead to sponsorships for our product.
Sustainable Competitive Advantage: We plan to keep our advantage by regularly updating our product so it can remain on top. We also plan to have special deals on our combs when buying them. Since our product is sold separately from the gel tube pack people can buy either one without the other. You don't have to buy both together. If someone want's to just buy the gel tube pack that has their favorite gel they can and if someone wants to buy the comb itself, they can. Either way we get money from both gel tubes and combs.
Market Segmentation: We know that men aren't the only demographic who use our product, women can also use our product to. Earlier we mentioned that our tubes don't have to have gel in them, they can also hold other type of liquid for hair use. So if a woman doesn't want to use the gel tubes we have other hair cosmetic liquids or they can purchase empty tubes that we sell so they can fill up the tubes with their desired hair product. Our combs as well come in different colors and versions to match each demographic's style.
Detailed Market Breakdown: In analyzing the hair care sales in the United States, our product falls in line with the hair styling/setting gel/mousse industry, this industry, in 2016, has made over 1,097.2 million dollars. This places us in that market.
Target Market Segment Strategy: Since our main demographic are men with hair and who are always in a rush, that is our main target. Men usually go to barber shops to get their haircut, so we will supply the barber shops with our product and introduce our product to the men getting haircuts.
Industry Analysis: Our competitors do have advanced liquid dispensing technology and more appealing look but, what they lack in is the pricing and package dealing. Since we sell both comb and gel tube packs separately we will be able gain more money in hair and fashion industry since it's a very large industry.
Website Market Strategy: We are marketing toward mostly men with hair. Men with hair would want our product because for example if your on the go and you need to put gel on and comb your hair at the same time, they could use our gel comb which you can apply gel on your hair through the comb and use the comb to comb your hair. You don't have to have gel in one hand and a comb in the other hand; you can have both in one hand. We will also start marketing toward women because some women use gel but we can also add other hair treatment liquids besides gel in the tube and we can also have different types of combs later on that fit your preference. We will be selling our products to sellers in large quantities and at these fashion stores we will collect half of the profits gained.Hair cosmetic retailers would be our first distribution because our product is part of hair styling, which would fit perfectly with hair cosmetic retailers. When our product becomes more known and popular we can distribute them to stores like Wal-Mart, Target, and etc.