Evolution of mindset
Our comb is made out of ABS Plastic for the durable, hard exterior. The comb is 8 inches long, 2 inches wide, and 4 inches tall. The open and close cover is held in place by a handle so that you can open and close the cover whenever you want. There is a button on the handle of the comb that when you press it, the 3 spikes that are inserted into the gel tube extracts the gel/liquid and transfers it to the bristles so that the bristles can dispense the gel. There are tiny holes on the point of each bristle so that the gel or liquid can exit out of.
Marketing Strategy: We are marketing toward mostly men with hair. Men with hair would want our product because for example if your on the go and you need to put gel on and comb your hair at the same time, they could use our gel comb which you can apply gel on your hair through the comb and use the comb to comb your hair. You don't have to have gel in one hand and a comb in the other hand; you can have both in one hand. We will also start marketing toward women because some women use gel but we can also add other hair treatment liquids besides gel in the tube and we can also have different types of combs later on that fit your preference. We will be selling our products to sellers in large quantities and at these fashion stores we will collect half of the profits gained.Hair cosmetic retailers would be our first distribution because our product is part of hair styling, which would fit perfectly with hair cosmetic retailers. When our product becomes more known and popular we can distribute them to stores like Wal-Mart, Target, and etc.
Form and Function: Our product has the same structure as our 2nd and 3rd model and has an internal structure where the gel tube can fit inside the comb. On one side of the comb there is a handle which holds the open and close lid so it won't fall apart. There are 3 spikes inside the hull so that the gel tube can be inserted on to the spikes. Pressing the button on the handle makes the spikes extract the liquid from the tube, which then allows the bristles (which are connected to the 3 spikes) to dispense the liquid.
Testing and Evaluating: 1.) What materials make up our product? Why did we choose these materials?
The materials that make up the Travel Comb are Acrylonitrile butadiene styrene (ABS) plastic for the whole comb and a rubber layer covering the plastic button that dispenses the gel. We chose ABS plastic for the hard and durable exterior of the comb so that it can last longer and so that it’s hard for the comb to break or fall apart. We chose the rubber to cover the plastic button to give it a more soft surface to press. The ABS plastic is sufficient because it combines the strength of acrylonitrile (which is used for artificial fibers) and styrene polymers (which is a hard rubber) with the toughness of polybutadiene rubber. This makes ABS considered superior for its hardness, gloss, and toughness. With it’s hardness and toughness it is durable enough last for a long time and hold up well against external impacts.
2.)What is our aesthetic and why?
Our first model will be a simple and smooth gray comb to show simplicity and effectiveness. We didn’t want our aesthetic to be too complicated to confuse consumers so we settled with a simple gray aesthetic for now to show that our product is not too complicated to use and is easy to pick up. Later on when our product sells more we will have different aesthetics for different versions of combs that match their style.
3.) How are the ergonomics of our product?
Our product is easy and comfortable to use because of it’s simple design. Our product has a handle for a simple and comfortable grip. On the handle there is button which is used to dispense gel out of the bristles making it easy to operate. Replacing and inserting the gel tube inside the comb is simple as well. Just lift open the lid revealing 3 spikes which you line the gel tube with and insert it in.
4.) What kind of durability does our product have?
The ABS plastic which is what our comb is made out of is sufficient because it combines the strength of acrylonitrile (which is used for artificial fibers) and styrene polymers (which is a hard rubber) with the toughness of polybutadiene rubber. This makes ABS considered superior for its hardness, gloss, and toughness. With it’s hardness and toughness it is durable enough last for a long time and hold up well against external impacts.
5.) checklist
The materials that make up the Travel Comb are Acrylonitrile butadiene styrene (ABS) plastic for the whole comb and a rubber layer covering the plastic button that dispenses the gel. We chose ABS plastic for the hard and durable exterior of the comb so that it can last longer and so that it’s hard for the comb to break or fall apart. We chose the rubber to cover the plastic button to give it a more soft surface to press. The ABS plastic is sufficient because it combines the strength of acrylonitrile (which is used for artificial fibers) and styrene polymers (which is a hard rubber) with the toughness of polybutadiene rubber. This makes ABS considered superior for its hardness, gloss, and toughness. With it’s hardness and toughness it is durable enough last for a long time and hold up well against external impacts.
2.)What is our aesthetic and why?
Our first model will be a simple and smooth gray comb to show simplicity and effectiveness. We didn’t want our aesthetic to be too complicated to confuse consumers so we settled with a simple gray aesthetic for now to show that our product is not too complicated to use and is easy to pick up. Later on when our product sells more we will have different aesthetics for different versions of combs that match their style.
3.) How are the ergonomics of our product?
Our product is easy and comfortable to use because of it’s simple design. Our product has a handle for a simple and comfortable grip. On the handle there is button which is used to dispense gel out of the bristles making it easy to operate. Replacing and inserting the gel tube inside the comb is simple as well. Just lift open the lid revealing 3 spikes which you line the gel tube with and insert it in.
4.) What kind of durability does our product have?
The ABS plastic which is what our comb is made out of is sufficient because it combines the strength of acrylonitrile (which is used for artificial fibers) and styrene polymers (which is a hard rubber) with the toughness of polybutadiene rubber. This makes ABS considered superior for its hardness, gloss, and toughness. With it’s hardness and toughness it is durable enough last for a long time and hold up well against external impacts.
5.) checklist
- The handle is comfortable to grip and use.
- Grip handle is non-slippery
- Made up of durable materials
- The button on the handle is comfortable to press
- Our product weighs a 100 grams
- The handle is 5 inches (127mm)
- The lid is an open and close lid
- Gripping the handle, your index finger
- The product can be held in both hands.
- Grip length is 4-6 (the handle does not end inside the palm of the hand)